Brand Identity for Balancepoint, a manufacturer of innovative darts and shafts. The dynamic swoosh mirrors the curve found in the fins of their darts. The light, slightly italicized typeface also mirrors the sleek, light-weight design of these innovative darts, and creates a sensation of movement, as if the logo itself is flying to an unseen dartboard.
Thank you for the great logo! Wonderful service, very talented!
Dan Simmons,
Balancepoint Darts