IDENTITY
Girls Quest
Industry: Children, Non-Profit
Illustrated Icon Logo Design
For over seventy years, Girls Quest has provided educational and social activities for New York City girls in the Catskills. Their identity mark vividly illustrates the journey, as on older girl mentors and leads a younger girl to the future, through a journey from city to nature. The future, represented by the star, is repeated within the wordmark. A stylized Q deliberately keeps the loop from completed, symbolizing that in life, one's education and learning never stops.
