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IDENTITY

InteliHomes

Industry: Real Estate
Lettermark

InteliHomes builds luxury homes in Florida for today's residential homeowners. Emphasizing quality construction and maximum efficiency, a lettermark was chosen based on the strength and simplicity. The slab serif I resembles a column and denotes strength and support. This contrasts with the circle and waved lines behind, which convey comfort as well as the inviting waters that make Florida such an attractive place to live.