
Petwatch provides in-home pet care for vacationing families. To place homeowners at ease, a whimsical style was used for the identity, using the familiar silhouettes of animals as numbers in a clock face to exemplify how pets come first with Petwatch employees. The tagline reinforces the concept and introduces Petwatch's one-on-one play time schedules to the potential client. A paw print it used as punctuation to add a final touch of humor.