Logotypes

Union Design & Photo identifies eight distinct logo designs, which we refer to as logotypes. While each of these categories are not exclusive from one another (an identity can contain elements of multiple logotypes), it is a good categorical definition for identifying the approximate style a client wants to convey. To see the differences between each Logotype, please read below. To review the identity profile by logotype, please use the identity index.

Logotypes:

Wordmark
A Wordmark places primary focus on the name and the font chosen for the name. Graphic elements, if used at all, are used only to strengthen or embellish the type.
Examples:
Balancepoint Darts, Shark Systems, XpidX Technologies

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Lettermark
The Lettermark uses a separate graphic icon and typeface. The icon contains the initials of the company and act as a monogram for the business. The icon can include other graphic elements as well.
Examples:
Authentic Legends, JB Solutions, Micheal Wood Design

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Icon - Integrated
The Integrated Icon Logo combines the graphic icon with the text. Both the text and the graphic have equal weight and are inseparable from one another.
Examples:
Beyond the Greens.com, Crush, HousebyMouse.com

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Icon - Vintage
The Vintage Icon Logo emulates historical design styles, such as Art Deco, Art Nouveau, or Victorian, and includes designs to be reminiscent of wrought iron, woodcuts, etc.
Examples:
Itinerant Bookseller, My Brother's Treasures, Scooop.net

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Icon- Descriptive
The Descriptive Icon Logo's uses a graphic that is a literal translation of the company, its products, business style, company personality, or of the direct benefits of using their product or service.
Examples:
AquariaCanada, Oh Behave, Personology

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Icon - Abstract
The Abstract Icon Logo's graphic is a symbolic illustration of the company, its products, and its business style/ethos. The abstract logo can often have many interpretations for the the end audience.
Examples:
AMESOL, Grace in Action USA, Online Wealth Institute

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Icon - Illustration
The Illustrated Icon Logo uses a detailed design in which the graphic element is dominant, and the text is used to embellish or strengthen the graphic image.
Examples:
Comm. Home Equities, Nakama Steakhouse, Oregon Diver

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Icon - Cartoon
The Cartoon Icon Logo's graphic is designed to be whimsical, friendly, or fun. In addition for obvious uses for children's products, the cartoon icon also lends itself to the development of corporate mascots.
Examples:
FunnyBones, Happy Computer, Kiddie Playhouse Daycare

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